I don’t like Apple products. However, Apple is the master when it comes to branding. People living in the Apple ecosystem will buy anything with a half eaten Apple logo.
Apple isn’t the only fit for MQA, it is the perfect fit. They have:
- established ecosystem via their iTunes/iPhones/iPods/iPads
- recently purchased Shazam,
- yet to make a splash in high resolution
- rumours of MQA offerings
For MQA to survive, Apple has to take a bigger step than adopting MQA, Apple has to purchase MQA outright.
I’m waiting for this to happen.
The debate right now is ‘nasty’. Be prepared to see the MQA debate turn its head if Apple takes over.
Some of the vocal people who took a firm stand (be it for or against) may well do a 180 and completely switch sides. A lot of the ‘nasty’ may well disappear overnight. That’s the power of Apple.