Here are the interesting bits of interest:
For full specifications please refer to this Sony page. The Australian RRP for this speaker is $249.00 (inc GST). Street price will be around the $200 mark.
Personally I find the packaging to be blend - a completely white box will make a bigger impression. The modern kitchen bench top looks very out of place as it’s broken up into four faces. Maybe the intent is to market the water resistant aspect of the LS-F50G, but the look does not work for me.
The packaging will not draw me into buying this speaker on impulse.